Blogging on Meds

Tipped off to us by designer and internationally known superstar, Delirous Hook and posted on The Music Slut. Download the MP3 from a past post here.

It’s a visibly more complex production and surely more expensive than past Verve/Richard Ashcroft videos (excluding the early DIY ones) which often focused on Richard performing a mundane routine (usually just walking around or sitting in a chair) for 90% of the video, with the band stopping just in time for the endtro. That’s standard British rock star music video swagger - where just being there and looking like you don’t want to be makes your aura of cool authentic. Though it may be effective in England, it doesn’t get you shit in the USA. You’ve gotta play “horrorcore” while jumping around literally wearing clown masks to make a record go platinum here.

So will the release of a new record, a new song, a new video and a new swagger help The Verve make it big this time in a place where lesser bands of a similar genre like Snow Patrol or Coldplay are huge?

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