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THE BEAUTY BAR COLLECTION is in stores & on-line now at beautybar.com


Thursday, June 12, 2008 - 2:38 pm (EST)
By Rama Mayo

This groundbreaking collection launching with men’s and women’s tops, features six hot young designers showcasing their unique interpretation of the iconic Beauty Bar Logo.  This is the first of a clothing collection collaboration between fashion designers & a cocktail lounge.  Season Two will feature sunglasses, jewelry & much more…

The first season’s designs are from:
CTRL (Helsinki, Finland)
FREE GOLD WATCH (San Francisco)
Brains-On-Fire (New York, NY)
SEARCH + RESQ (Los Angeles)
HEEBEEGEEBEE (Grand Rapids, MI.)
SPRFKR  (Los Angeles, CA)

The collection is now available exclusively at the following select boutiques:
SHQ SugarHead Quarters (NYC)
Barracuda (Los Angeles)
Azalea Boutique (San Francisco)
Neighbourhood (San Diego)
Goodie Two Shoes (Austin, TX)
Lot 9 (Las Vegas)

TAGS: Beauty Bar, free, Free Gold Watch, HBO, Las Vegas, New York, san diego

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Official X High Snobiety at Fred Segal Conveyor


Friday, May 16, 2008 - 12:46 am (EST)
By Rama Mayo

We are proud to announce the release of OFFICIAL X HS Fitted at Fred Segal Conveyor.  This is the very first series of OFFICIAL’s One Time Drops.  Every 2 weeks, new fitteds will be available at the finest boutiques around the world.  Please come by the booths this summer at Bread & Butter, UNITED NYC, & UNITED VEGAS.  For more information please check out OFFICIAL’S WEBSITE, or email rama {at} unitedtradeshowusa(.)com

TAGS: Trade

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BARRACUDA, new store on Melrose, LA


Thursday, April 17, 2008 - 12:29 am (EST)
By Rama Mayo

DE LA BARRACUDA (www.barracudashop.com) opens new store located at 7769 Melrose Avenue LA CA 90046 - 323.852.7179. (next Sportie LA & American Apparel, directly accross from Fairfax Highschool)

With almost a decade in the business, DE LA BARRACUDA, continue to be the first store in LA to carry all your favorite streetwear, sportswear, sneakers, sunglasses, watches, books, designer toys & almost everything else you wear, carry or collect.  Always ahead of the curve, they have have done it again!  This time with an entire new shop [which you must experience in person] to showcase their full collections from designers worldwide.

DE LA BARRACUDA’S 5,000 sq ft compound is complete with complimentary private parking, vaulted ceilings, outdoor patio, a salon (opening in May) plus lavish offices; home to Supertouchblog.com, Barracuda & more.  Photos by Hew Burney (www.hewmanbeing.com)

TAGS: BOOKS, Hew Burney, Sports

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