The ‘Bad-Kittys Take Over Beauty Bar Tour’ was created by Medicine Agency to support the Beauty Bar online campaign. Medicine Agency worked together with photographer Rony Alwin to develop a completely unique campaign around the ‘pin up’ style site, Bad-Kittys.com. The tour featured a release of a limited edition shirt on Beauty Bar Collection featuring model/internet celebrity, Audrey Kitching. A traveling ‘photobooth’ was constructed with custom photo backdrop to document the entire tour. The photos have been syndicated across all tour partners’ sites resulting in millions of impressions.