After the successful release of the Beauty Bar Collection, they came to us to for ideas that would drive sales to their online store. We launched a blog to establish a greater online presence with content and news from all six Beauty Bar locations which have a history of holding events featuring the world’s most up and coming bands and djs. We also set up a series of events including the Bad-Kittys Take Over Beauty Bar Tour featuring Audrey Kitching and Dj Skeet Skeet and film screenings of ‘Heavy Metal In Baghdad’ for Vice Films to create exclusive content for the blog, which now has a growing viewership.