Paul Devitt, owner of Beauty Bar, the vintage style ‘hipster’ cocktail lounge chain, with outposts in six major US markets, was looking to expand, on their already established brand of over ten years, into the fashion world.

The goal was to prove the legitimacy and strength of the Beauty Bar as a BRAND… not just a ‘bar’ or ‘cocktail lounge’. Our plan was to create a foundation that Beauty Bar could use in perpetuity built on long lasting strategic partnerships that would grow with, and add value to the brand. We created the Beauty Bar Collection and partnered with top independent clothing designers, retail boutiques & fashion icons in order to receive key press coverage and establish new income streams of merchandise sales both in store & online. In less than 5 months we designed, sampled, promoted, exhibited at wholesale trade shows, sold, manufactured, delivered the merchandise and produced release events, for the entire Beauty Bar Collection.

We recently partnered the Beauty Bar Collection with Bad-Kittys.com & Audrey Kitching to release a limited edition ‘Audrey Kitching’ t-shirt & tank top. Rama produced a five city tour in support of Bad-Kittys, Audrey Kitching & Beauty Bar Collection. We are currently working with Beauty Bar Collection to developing an accessories line featuring Necklaces, Sunglasses and Handbags. The Beauty Bar Collection Season One was licensed to Japan and Taiwan.