When Shimrit Shwartzon, former executive at 411 Productions, Elwood Clothing and Aesthetics Skateboards decided to start her own skateboard company, Listen Skateboards, she called Medicine Agency to design the Corporate Identity; logos, type treatments, two magazine advertising campaigns (running internationally in magazines like Transworld Skateboarding, Thrasher, Skateboard Mag, Skateboarder, Kingpin and more) and all the product.

It was a rush job, to get ready for their debut at coming ASR trade shows, but we were able to design a scalable identity that could be easily maintained and would evolve with the personality of the company and the skaters. We also designed the first season of skate decks and t-shirt designs plus the catalogs they fit into. Now Listen is a raging success with sales that far surpassing their expectations. Some of the designs we created for them are still in production and are now considered ‘classics’.