Created for Rockstar Games to promote release of their Table Tennis Video Game. We booked, promoted & produced a 40+ date tour that featured a daily video table tennis tournament accompanied by a live art installation by Buff Monster, Alvaro Ilizarbe (Freegums) & Blake E Maquis (Came Crashing). Traveling across the entire country in a wrapped RV, the Soft Serve Tour featured exhibitions at top US fashion trade shows including Pool, Agenda & Trafik in addition to stop in many US cities. We partnered up with local promoters & retailer in each market to secure proper promotion and guarantee success of the event.